SHERRI NELSON

COACHing

Creating a custom brand identity for a life coach

Hand drawn illustration for branding kit

PROJECT

Sherri Nelson is a certified transitional life coach. She had started building her own website but got stuck—plenty of content and vision, but no cohesive brand to organize it around. The dragonfly held deep personal significance to her coaching work and needed to be woven into the brand meaningfully.

PROCESS

01. Brand Discovery In-depth consultation focused on Sherri's story, coaching philosophy, and the symbolism behind her work. The dragonfly—representing transformation and self-realization—became the anchor for the entire brand identity.

02. Custom Illustrations Created hand-drawn digital illustrations specifically for this brand: dragonfly wings (central to her brand story), stars and decorative elements, custom iconography. Each designed to reflect her unique approach rather than pulled from a stock library. Iterative development through multiple rounds until the identity felt authentically hers.

03. Website Architecture Restructured from a single-page concept to a four-page site (Home, About, Work with Me, Connect). This organized existing content into a clear user journey and gave each section room to breathe. Built on Wix with custom contact form, responsive design, and SEO optimization.

results

Launched with a distinctive visual identity and brand one-sheet for future marketing consistency. Expanded project scope by 150% through strategic consultation, securing budget for comprehensive brand guidelines and full website development.

DELIVERABLES

Custom brand illustrations

Visual brand identity one-sheet

Multi-page fully responsive Wix website

Platform training

WEBSITE

Site as delivered below.

(See the before)

Website homepage for Sherri Nelson, Life Coach, with sections promoting living fully, meeting Sherri, work options including retreats, classes, and coaching, and a clarity session offer. Features a photo of Sherri smiling outdoors and an image of a dragonfly.

DELIVERABLES

A branding mood board featuring a dark teal header with the name 'Sherri Nelson' and the title 'Certified Life Coach'. Below are sample text styles, color palette swatches including purple, beige, brown, green, and blue, along with simple line art of
Infographic about the common green darner dragonfly showing a photo of a female adult, a colored illustration of the dragonfly, a green line drawing, and outlines on brown and beige backgrounds with descriptive text.
Screenshot of a website homepage for Sherri Nelson, a certified transformational coach. The page features a navigation menu with options 'About', 'Work With Me', and a 'Connect' button. The main section has a large text that says 'Let's get good at l
Illustration of a peanut with a detailed view of its internal structure.
Gold and white star-shaped decorations on a black background.
Simplified graphic with large beige and brown arches overlapping.