Troy Condo

Garages

Building a premium brand from zero

Logo for Troy Condo Garages with red border accents.
Collection of vintage cars inside a spacious garage or museum, with some cars on lifts and others parked on the floor.

PROJECT

Troy Condo Garages is a new luxury storage venture—condo garage units customers can own. As a startup in a competitive market, they needed a complete brand presence: positioning, visual identity, marketing collateral, and a professional website that would establish credibility from day one.

PROCESS

01. Market Research Competitive analysis revealed an opportunity: most storage competitors leaned industrial and masculine. Positioning Troy Condo as premium-but-accessible, with warmer tones and lifestyle-focused messaging, would differentiate in a crowded market.

02. Brand Development Built the complete visual identity from scratch—logo with multiple lockups, color palette (professional blues with warm neutrals), typography system, supporting graphics. Brand voice: confident, straightforward, aspirational. Created comprehensive brand guidelines to support future marketing.

03. Website & Collateral Multi-page Squarespace site structured around the sales funnel: Homepage, Our Condos (specs), Design Your Space (customization), Gallery, About, Events, Contact. Optimized for local and commercial storage keywords. Designed print collateral suite including brochure, business cards, stationery, and signage specs.

results

Top 3 rankings for commercial storage keywords. Professional brand presence supporting sales from launch — client currently operating at 75% capacity driven by consistent inbound inquiry stream. Ongoing relationship for technical support.

DELIVERABLES

Multi-page fully responsive Squarespace website

Brand identity system and guidelines

Brochure and print collateral

SEO optimization and analytics

Platform training

WEBSITE

Site as delivered below. See the live website.

Homepage of Troy Condo Garages website featuring an aerial view of a large condo garage complex with a pond, followed by sections about design options, garage features, images of interior and exterior garage units, and company information with a red, black, and white color scheme.

DELIVERABLES

Cover page of a brand guidelines document for Troy Condo Garages, prepared by ValMark for 2025, featuring the logo with the text 'Troy Condo Garages' in a black rectangle, outlined in red, with the words 'By ValMark' underneath, and a gray footer wit
Aerial view of a storage facility with multiple garage units surrounded by farmland, green fields, and a blue sky with fluffy clouds.
Slide title: Troy Condo Garages + The ValMark Signature. Subtext: Under our signature, ValMark, we have been building homes and businesses in Western WI and the greater Twin Cities area for over 29 years. We take pride in knowing the quality of our w
An interior view of a modern garage with a silver SUV parked inside, a staircase leading to an upper level, and industrial decor elements like pipes and black and red accents.
Troy Condo Garages Brand Guidelines page displaying a color palette with five colors: Cherry Red, Espresso, Midnight, Charcoal, Pearl, and Warm Sand, each with hex codes and descriptions of their usage.
Sample logo designs for Troy Condo Garages, featuring various color schemes and layouts, with a prominent black and white design, and some incorporating red accents.
Page from a brochure or catalog showing two images of storage or garage buildings. The left image is a modern, large beige storage building with several garage doors, and the right image is an aerial view of a storage facility with multiple units nea
Two images showcasing a garage, with the left image featuring a white enclosed trailer in a storage unit, and the right image displaying two lifted trucks, a bright green sports car, and a lift with a car inside in a spacious garage.
Contact information for Troy Condo Garages, including a photo of Jennifer Syverson, a map of the location near Glover Road and State Highway 35 in River Falls, Wisconsin, and branding for Troy Condo Garages and West Wisconsin Realty LLC.
A brochure highlighting condo garages with features like a 12x14 garage door, concrete flooring, energy-efficient lighting, and in-floor heating. It also emphasizes facility security features, accessible units, and customizable high-end condo garage
Website homepage for Condo Garage featuring images of storage units, a car inside a garage, and a car in a service area, with sections on services, customization, amenities, security, and contact options.